Need some sales cover letter tips? Every salesperson needs a great cover letter to have the best chance of landing an interview. However, it’s not enough to just write a perfect resume, as you’ll typically fall among hundreds of other candidates, which will severely decrease your chance of being able to get a job interview. In fact, 45% of recruiters have said that not having a cover letter could get your job application rejected.
It’s clear that cover letters are essential, which is why sales professionals spend countless hours trying to find the perfect balance between their professional experience and the desired job opportunity. The following article will give you ten sales cover letter tips that can help you write your resume with confidence!
What Is A Cover Letter?
A cover letter is a one-page document that will help you get your foot in the door and land an interview for your desired job. It’s considered a concise document that is submitted along with your resume. Sales professionals use it to introduce their experience and skills as they apply for the desired position as well as showcase what makes them unique from the competition.
Cover letters are meant to be short and concise, not bore the recruiter. Plus, most employers prefer cover letters that are either equal to or less than 1/2 a page.
Why Is A Cover Letter Important?
A cover letter is an essential part of the application process because it allows you to highlight the most relevant information about yourself, such as skills, educational background, and experience. In addition, sales professionals know that a good cover letter can put them ahead of their competition for job opportunities, especially since 38% of hiring managers have noted that including a cover letter increases the likelihood of them paying attention to the application.
A good cover letter can make the difference between your resume being passed over or not. Recruiters and hiring managers are always looking for a way to find the best candidates. Without a cover letter, you are not making the initial connection or telling them what makes you stand out as a candidate. This will prevent recruiters from giving your resume another look or even taking the time to look at your resume in the first place.
The Top 10 Cover Letter Tips:
Write A New Cover Letter For Every Job Application
A cover letter should be tailored to the specific job you are applying for. In fact, 61% of hiring managers consider a customized cover letter and resume the top tactic to increase the likelihood of getting a job.
Sales professionals know that a generic cover letter can do more harm than good. So they make sure every one of their cover letters is customized in order to emphasize how well suited they are for the position and company they’re applying for. This will show employers that you’re serious about the job. They’ll know that you took the time to learn more about the position and company.
Always Include The Name Of The Hiring Manager
Being courteous is the best way to show you are a well-mannered person. This is a huge sales cover letter tip because professionals know that if they use the hiring manager’s name in their cover letter, it will make them stand out from other job candidates who don’t take time to do this simple task. In addition, it shows that you know how to formally address someone in a professional manner. Plus it sounds more friendly than starting your letter out with “Dear Hiring Manager”.
Mention Your Sales Experience
Sales professionals know that experience is the most valuable asset they have. The more sales cover letter tips you follow, like including your exceptional experience from a previous job, when you were successful throughout your career, and all of your significant achievements, will help show employers why hiring you for this particular position would benefit their company.
Even with no sales experience, you can highlight what makes you different from other applicants and why they should hire you for the job. Sales managers know that potential clients want assurances about the skills of the person they are about to work with.
Go Beyond Your Resume
If you want to be absolutely sure that the hiring manager will read your cover letter, go beyond. This means that you should tell your recruiters about more than what’s on your resume. Sales professionals know that it is essential to show how well-suited they are for the job. Ways to do this might include sharing detailed information about their sales experience and how it relates to the specific job duties.
You might consider adding a video to your cover letter or inserting your personality to stand out from other generic cover letters. This shows the hiring manager that you are willing to go above and beyond the call of duty.
Work On Your Opening Line
The first sentence of your cover letter is the most crucial part of the entire document. It determines how interested the recruiter will be in learning more about you. In addition, the opening line should captivate your reader. It can seriously make or break if your resume gets read. This is why it’s essential to take time to craft a compelling opening line for cover letters.
A good opening line can show employers that you have strong communication skills and builds intrigue about what is in store without reciting everything that’s already on your resume. Once you’re able to get an employer hooked on your cover letter, they’ll take the time to set up an interview or follow-up with additional questions.
Show What You Can Do For Your Company
The quickest way to sell yourself is by showing what you have done for other companies. This may include highlighting previous products or including testimonials from previous employers. Our sales cover letter tips explain how important it is to show why you would be an asset. Teams will consider this and want to know how your previous experience will help them out.
You can also mention any connections. If you have mutual friends or potential buyers you could introduce to the company, you can mention this during the interview. Sales professionals know that it’s important to show their knowledge. This includes how they can be a valuable asset for any business looking for someone who has strong sales skills.
Showcase Your Skills Related To The Sales Job
The majority of sales cover letter tips show that it’s important to highlight your skills related to the sales job when applying for a sales position. This includes all sales goals you’ve accomplished and past successes in previous sales positions.
You can also mention any awards or recognition you have received from customers or clients so potential employers know how important you would be to add to their team. This is your chance to brag about yourself and show your value.
Statistics Will Help Prove Your Points
Be sure to include statistics in your cover letter because numbers can help back up your points. Sales professionals know that this is a good way of showing how well-rounded they are in their sales career. It will also make any employer more inclined to hire them because they have the experience necessary for accomplishing the tasks at hand. Let an employer see examples of sales growth and reduced turnover during your tenure with a previous company.
Use An Authentic Tone
One of our most forgotten about sales cover letter tips is to show your true self through your cover letter. There are hundreds of templates available with a Google search, and they all sound exactly the same. You want to show how you stand out from your competition without getting too personal or indulging in your private life.
It’s essential to keep things professional and not get too personal. However, you still want a personable touch on any sales job application to make it sound less like a robot. The most important balance is maintaining dignity while still showing that you are a successful sales professional.
Rephrase Your Excitement In Your Closing Paragraph
One of our top sales cover letter tips is that it’s important to reiterate why you are excited about this sales position. You should do this through the closing paragraph. It is easy to get into the habit of trying to be optimistic about every job. However, if you have a lot of excitement and energy around this particular sales opportunity, then make sure they know in your closing paragraph! Always leave the reader with a positive impression of your skills and knowledge. Make sure they know about your eagerness to get to work for them. Make sure to include contact information, so hiring managers know how to get in touch!
How To Submit Your Cover Letter To Hiring Managers
Applicants can submit their sales cover letters to hiring managers in many ways. For example, you can email the Sales manager, send it through LinkedIn, or even through conventional mail with business cards, so they know who you are.
Make sure to include all necessary information about yourself, including contact details, work experience, skills, and any mentionable career achievements. Also, be sure to have an understanding of how the employer wants to receive your resume and cover letter. Many recruiting departments have specific instructions that need to be followed to submit your sales application. If you fail to follow these instructions, you might find it difficult to been noticed at all by a recruiter.
Wrapping Up: The Importance Of Cover Letters
Cover letters are an essential part of the application process. They allow you to give potential employers a good idea about your personality and goals.
In general, good cover letters should appear detached from the rest of the application form. It is usually better to keep them in a separate document that can be attached later or as needed.
These Sales cover letter tips show that it’s essential to not only include a Sales resume when applying. Instead, you’ll also need a Sales cover letter. Include all pertinent information about yourself. Be sure your Sales application is sent in the manner they want it. Especially because it’s challenging to land an interview without including both documents. So make sure you follow Sales cover letter tips to the T for your Sales job application.
If you are unsure about your cover letter or want more advice from a team of dedicated professionals, Contact Chicago Sales Recruiters Today or Submit Your Resume To Find Your Dream Job!
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