LinkedIn is a powerful tool for businesses looking to recruit top talent. With over 850 million users, LinkedIn can be a great place to find the best candidates for your open positions. In this guide, we will discuss how to use LinkedIn to find top talent and how to successfully recruit them for your business. We’ll cover everything from creating a business profile that stands out to using keywords and job postings to attract the right candidates. Continue reading to learn the secret to recruiting top talent on LinkedIn!
Benefits Of Using LinkedIn
If your company isn’t already using LinkedIn to recruit candidates, you’re missing out on a great opportunity. LinkedIn offers many benefits for businesses looking to find and hire top talent. Here are a few of the top benefits of establishing and maintaining a LinkedIn presence:
Reach A Large Pool Of Candidates
As we mentioned, LinkedIn has over 850 million users. This gives you access to a large pool of potential candidates that you may not be able to reach through other recruiting methods. Plus, 49 million people use LinkedIn to search for jobs each week, which means that your company’s job postings are more likely to be seen by qualified candidates on LinkedIn than on other job boards.
Since professionals are on LinkedIn, which means you’ll have a better chance of finding the right candidate for your open position. Meanwhile, other networking platforms like Facebook and Twitter have a more limited reach.
Easily Connect With Candidates
LinkedIn makes it easy to connect with candidates. Once you’ve found a candidate you’re interested in, you can easily send them a message or request to connect. LinkedIn also allows you to view a candidate’s profile before sending a message so that you can learn more about them and their qualifications. This makes it easy to determine if a candidate is a good fit for your company before taking the time to reach out to them.
In addition, LinkedIn provides an InMail service that allows you to contact any LinkedIn member, even if you’re not connected to them. This can be a great way to reach out to candidates who you may not be able to connect with otherwise.
Access To Passive Candidates
Many of the best candidates are already employed and not actively looking for a new job. However, LinkedIn makes it easy to reach out to these passive candidates and introduce them to your company. When you search for candidates on LinkedIn, you can filter your results to only show members who are currently employed. This allows you to focus your recruiting efforts on those who are not actively looking for a new job but may be interested in your company.
In addition, LinkedIn allows you to see how you’re connected to a candidate. This means that if you have a mutual connection, you can reach out to that person for an introduction. This can help you get in touch with passive candidates who you may not be able to reach through other methods.
Helps Improve Your Google Ranking
When candidates receive a recruiting message from your company, they’re likely to Google your company to learn more about you. In fact, 97% of search engine users search online to find a local business.
If your website is optimized for SEO, this can help improve your Google ranking. However, one of the easiest ways to make sure your business name is properly reflected in a Google search is to create a company page on LinkedIn. This ensures that your company name will be properly displayed in a Google search, along with your company logo, tagline, and website URL.
A LinkedIn company page also allows you to share information about your business, such as your products and services, your company culture, and recent news. This helps give candidates a well-rounded view of your company so that they can decide if you’re the right fit for them.
In addition, LinkedIn allows you to post job openings on your company page. Candidates can then apply for these jobs directly through LinkedIn. This makes it easy for candidates to learn more about your company and apply for open positions, all through LinkedIn.
Easy Platform For Networking
It may come as no surprise that LinkedIn is a great platform for networking. After all, LinkedIn is a social network designed for professionals. This means that you can use LinkedIn to connect with other professionals in your industry, build relationships, and learn from each other.
In addition, LinkedIn provides groups where professionals and companies can join discussions on various topics. These groups can be a great way to learn about new trends in your industry, find potential customers or partners, and build relationships with other professionals.
LinkedIn also allows you to follow people or companies and receive updates from them. This is a great way to stay up-to-date on news that you’re interested in, such as potential employers or customers.
Finally, LinkedIn has a publishing platform that allows you to share your own articles and insights with the LinkedIn community. This is a great way to build your personal brand and get your name out there. It can also help you attract new connections and grow your network.
How To Recruit Top Talent Using LinkedIn
Now that you know the benefits of using LinkedIn for recruiting, you’re probably wondering how to actually go about doing it. Here are a few recruiting strategies and tips to help you get started:
Create And Maintain Your LinkedIn Company Profile
A LinkedIn company profile is a great way to introduce potential candidates to your company and showcase what you have to offer. In addition, a LinkedIn company profile can help improve your Google ranking, making it easier for candidates to find your company online.
If you haven’t already, now is the time to create and maintain a LinkedIn company profile. This involves adding information about your company, such as your products and services, your company culture, and recent news. You can also post job openings on your company page and allow candidates to apply for jobs directly through LinkedIn.
It’s essential to keep your LinkedIn company profile up-to-date so that potential candidates always have the most current information about what you have to offer. You can update your profile by adding new blog posts, articles, or insights; sharing pictures or videos; or announcing new hires or promotions.
Keep Personal Profiles Up To Date
It’s essential to keep your employees’ personal LinkedIn profiles up to date. This is because potential candidates will likely look at your employees’ profiles to learn more about your company. Therefore, it’s important that your employees’ profiles accurately reflect your company’s culture and values.
Your employees should also include information about their skills and experience, as well as any recent accomplishments. And, of course, they should include a link to your company’s LinkedIn page.
Finally, it’s important to encourage your employees to network on LinkedIn. They should be active in discussion groups, share their articles and insights, and follow companies and people that are relevant to your industry.
Join The Right LinkedIn Groups
Joining relevant LinkedIn groups is a great way to connect with potential candidates. It allows you to participate in discussions on topics that are relevant to your industry, learn about new trends, and build relationships with other professionals.
When joining LinkedIn groups, be sure to introduce yourself and your company. This will help you get the most out of the group and make it more likely that potential candidates will remember you when they’re ready to apply for a job.
In addition, be sure to participate in discussions and offer your insights and expertise. This will help you build your personal brand and attract new connections.
Finally, don’t forget to post job openings in relevant LinkedIn groups. This is a great way to reach candidates that you wouldn’t be able to reach through other channels.
Use Paid Advertising
If you want to reach a larger audience of potential candidates, you can use LinkedIn’s paid advertising platform. LinkedIn Ads allows you to target your ads by location, job title, or other criteria. This ensures that your ads are seen by the right people.
Paid advertising can be an effective way to reach candidates that you wouldn’t be able to reach through organic means. However, it’s important to remember that it is a pay-to-play platform. This means that you’ll need to invest in paid advertising if you want to be successful in recruiting on LinkedIn.
If you’re not ready to invest in paid advertising, there are still plenty of other ways to reach potential candidates on the platform. However, this is an effective option if you want to scale your recruiting efforts.
Optimize For Keywords
When creating your LinkedIn company profile and job postings, be sure to include relevant keywords. This will help you attract candidates that are searching for jobs that match your keywords.
For example, if you’re looking for candidates with experience in social media marketing, be sure to include the phrase “social media marketing” in your profile and job postings. This will help you attract candidates that are searching for this specific term.
In addition, LinkedIn allows you to target your ads by keywords. This means that you can specifically target candidates that are searching for the skills and experience that you’re looking for.
Finally, don’t forget to include keywords in your employees’ profiles. This will help you attract candidates that are searching for employees with your specific skills and experience.
By including relevant keywords throughout your LinkedIn profile and job postings, you’ll be more likely to attract the right candidates.
Use InMail Carefully
Using the InMail feature allows you to send messages to potential candidates that you wouldn’t be able to reach otherwise. This can be a great way to reach out to passive candidates and build relationships.
However, it’s important to use InMail carefully. If you send too many messages or if your messages are too salesy, you risk coming across as spammy. This will damage your personal brand and make it less likely that potential candidates will respond to your messages.
When using InMail, be sure to introduce yourself and explain why you’re reaching out. This will help you build rapport and make it more likely that the recipient will respond to your message.
Conclusion
LinkedIn is a powerful tool that can be used to recruit top talent. By creating a company page, posting job openings, and networking with other professionals, you can reach candidates that you may not be able to connect with through other methods. In addition, the platform allows you to see how you’re connected to potential candidates. This makes it so that you can introduce them to your company.
However, LinkedIn isn’t the only tool that you should use to recruit top talent. You should also consider using other methods, such as professional recruiters, to help make the process easier.
If you’re looking to hire new sales candidates or looking for the next sales job of your dreams, let Sales Recruiters Chicago help you. Our team of sales headhunters will help you find the perfect fit for your next sales role. So visit us online or give us a call today to learn more!
Comments are closed.